Brandon Baker
What is the Story?
I am an experienced Product and Marketing leader, motivated to share stories and use storytelling to generate enthusiasm and secure buy-in for new solutions and technologies. Storytelling has the ability to engage audiences and bring them together. Whether it's a novel, a performance, or an innovation, a captivating story grabs your attention and inspires you to learn more. Without a compelling narrative, there is no interest and an offer won't even be considered.
“Sometimes reality is too complex.
Stories give it form.”
Jean Luc Godard
Who Am I?
With years of experience as a technology marketer and semi-professional improvisor, I have developed a career that merges the strengths of improvisational theater and storytelling with complex new technologies. I am driven to make complex concepts accessible and aligned with customer needs. This makes it easier for decision makers to address their challenges and convert.
My Skills Include
Product
Messaging and Positioning
Identify customer needs and hurts, present a solution to address challenges while distinguishing your offer from the competition.
Sales
Enablement
Develop content, conduct demonstrations and presentations, train the team, and serve as the primary resource for Sales questions.
Go-To-Market
Strategy and Execution
Identify the target market, develop packaging, set pricing, analyze competitors, outline the timeline of deliverables to assist the Sales team.
Performance
Reporting
Capture marketing and sales campaign performance and return, connects with Sales to understand what works, plan for next steps
What Drives Me
I have a passion to make complex ideas easy to understand for a variety of audiences. I bring products to market by understanding them so well that I can easily communicate relevant details such as:
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Who is the key decision maker to convert?
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Who are the stakeholders that can influence the
decision maker?
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What are the hurts/pain felt by customers?
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How does our product address those hurts?
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How does our product more directly address customer hurts/needs in relation to the competition?
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How can we get the right message to the right person
at the right time?
Kristin Falck, Prior Direct Report
"I worked under Brandon for a year and was able to find my stride under his guidance as a marketing leader. As a manager, he was passionate, supportive and steady which allowed me to grow professionally under his marketing leadership."
Jeff Stiles, Learning and Development
"Brandon [was] a respected leader on our marketing team who I often sought out for guidance and support. What I most appreciate about working with Brandon is his keen understanding of sales enablement. He creates clear strategies and compelling messaging that resonate well with our sales teams and our external audiences. Additionally, he’s not afraid to get in the trenches with sales to help them sell and he is quick to pivot as the market changes. In short, Brandon "gets" what it takes to sell which makes him very effective in his role.
Sara Wiita, Business Partner
"Brandon is a collaborative partner, keen to explore opportunities to test and learn successful marketing channels. He considers new ideas and evaluates impact with an open mind which makes him a rapid learner and accelerates growth both professionally and personally. As a result, he is able to guide new channels for development, coach new team members and build successful marketing plans quickly & efficiently. This approach makes his business skills transferable and he is able to transition to new categories or business units with ease. Brandon stands out as a business partner"
Paul Hochman, Vendor Partner
"Brandon Baker is our favorite client. Here's why: even though we're vendors, he has always considered us partners. His goal: achieve a great outcome by freeing everybody around him to do their best. In our experience, Brandon has a truly rare combination of skills -- rock-solid persistence, true ingenuity (that term is overused these days, but not in this case), a great mind, and above all, generosity. It's fun to work with him. I've been around lots of smart people who apply their talents to their own advancement. But Brandon's objective seems to be the opposite -- by helping his teammates, he builds success. It's not overstating it to say that our company can trace much of its success to Brandon's insights, offered early in our company's life."
Luke Graham, Business Partner
"Having worked with Brandon for several years and nearly 100 product launches, I can easily say that he was one of my favorite people to work with. His out-of-the-box thinking and "can do" approach made getting complex projects done a breeze. Straight forward communication, combined with creative thinking"
Employment History
My experience in product marketing, including go-to-market strategies, positioning, messaging, customer advocacy, has positively influenced various industries and companies.
